As the therapist around here, I believe in being transparent, honest, putting-the-naked-monkey-on-the-table…you get the picture. So, in the spirit of being/doing all those things, I have a confession to make. Today’s therapy session is a weakness of mine.
In other words, I need therapy on this issue myself. Charging. What. I’m. Worth.
And based on some of the therapy sessions I have with clients, I’m not alone. You have trouble doing this too. So, let’s make a deal, ok? Let’s read this post by the Launch Coach and seriously consider which one of his points we need to work on. If you can work on all three, that’s great. But, let’s commit to just one.
I’ll share mine. I’m going to work on #1: Targeting Clients Who Can Afford Me. Duh. The simplicity of that makes me wonder what the heck I’ve been thinking of.
Ok, I shared mine. What’s yours? Leave me a comment below.
To your own self be true. The most successful know their worth
and ask for it.
WHY?
Because they are skilled enough to market their services as an investment, to the customer. In turn the customer sees your service as an asset to them and not a extravagance. Can we honestly say we do that as Sales people, not just business people?
I have seen people ask high and get it. I have seen others
beg people to take something for almost” free” and have NO takers.
Questions I ask my self when thinking of price
Do I believe in my service enough to convince someone else that it is creditable of what I am asking?
Am I targeting clients that feel that they are worthy enough to have a high quality product
Do you know the fair market price for your services or product?
Study other business models
Why are others getting what they want.? Why would anybody lower his or her prices just to get more clients?
When you have built the client base and want to go up they will not
understand and move on to a competitor in the long run. any way
However I do believe that all business should have a product or service that is affordable by all so an indivisual get to see what you CAN offer them
For example–>
Spas have various services at various prices, however perhaps I llike the environment, love the technician and can only afford the minimal service of a 10.00 eyebrow waxing. Dont you think at tax time or some other windfall time I will come in to get the 200.00 mud bath because YOU have made me feel
it is an investment in me so now I see I am worth it.?
My thinking will change from it being a luxury to a necessity and I will see the NEED to come in more often.
I hope this helps.
Wow Sewingsista…you are right on point. Thanks for that insight. I appreciate your comments…you clearly are on the right track in your business!